Develop effective data driven strategies for your destination
Leverage big data and artificial intelligence to analyse reviews and social mentions to measure the reputation of your destination. Easily identify pain points which you can improve and exceed your visitors expectations. Go beyond social listening and get a detailed analysis of all the points of interest of your destination by industry. Follow market trends. Benchmark your key strengths and weaknesses against other destinations and improve your competitiveness.
Improve the tourism competitiveness of your destination
Measure travellers satisfaction, understand their expectations and increase your local, regional, national and international market share
Monitor and measure the reputation of your destination
Monitor all types of sources and measure the sentiment around your destination by following your reputation score, the number of reviews and mentions posted about your destination, their sentiment. Analyze the topics of conversation around your brand. Know your key strengths and weaknesses and detect the positive and negative trends.
Measure visitors expectations
Follow market trends and understand how travellers’ interest for your destination stacks up against other destinations. Identify where the conversations come from and know which countries to target in your advertising campaigns. Detect other queries related to your destination.
Get a detailed analysis of all the points of interest of your destination
Have access to dashboards per industry with a detailed analysis of all the POIs of said industry. Know the distribution of the POIs per category. Measure the quality of service they offer according to the ratings given by travellers of your destination. Follow the evolution of those ratings over time.
Analyze market trends
Understand key trends and travellers interest for your destination and benchmark against competitor destinations. Identify geographic origin of web searches and know which countries to target during your ad campaigns. Identify related web searches.
Benchmark your destination against competitor destinations
Monitor what is being said about competitor destinations and benchmark your reputation against theirs. Analyze the topics of conversation around their brand, know their key strengths and weaknesses. Follow changing travellers’ interest in them.
Key features
Reputation score
Measure your destination’s performance using our reputation score based on the analysis of review sites.
Monitoring of all types of sources
Monitor the web, review sites, social networks as well as web searches and don’t miss anything
Semantic analysis
Identify positive and negative mentions relating to visitors' experience. Detect the topics of conversation about your destination grouped by categories specific to your industry. Implement the necessary action plan to improve your destination’s competitiveness
Analyse the POI
by business line
Get a detailed analysis of all the POI of your destination by industry to understand how they are performing, which are the top and worst performers
Reports and insights
Easily identify relevant information for your destination with our dynamic dashboards fed with real time data in each business line (transport, accommodation, restaurants, attractions)
Competitive intelligence
Measure the performance of competitor destinations and benchmark against yours. Analyse their reputation score, the reviews they’re getting, the topics of conversation around their brand.
Analyse market trends
Monitor consumers’ interest in your destination, understand geographic origin of web searches as well as related queries
Data portability
Manage your data with ease with our flexible system which allows you to export your data or integrate it directly into your existing information systems with our API
With Alerti we have redefined how we monitor and analyze the reputation of the Marrakech-Safi region. The real time dashboards we get per industry give us in detail analysis of our whole ecosystem and allow us to measure the competitivenes of the Marrakech branch in the world. We can easily follow the performance of each Province, see how it evolves over time and share the insights with the key decision makers. It's become an indispensable tool for decision support to manage the destination.
President of the Tourism Regional Council of Marrakech
